Audience research

Smart fundraisers and marketers know that audience insight is the key to delivering better targeted programmes that get results. Our fully bespoke alumni and supporter research studies can answer even the curliest of questions, including:

  • What are the barriers to attending your events?
  • What do your alumni think of your magazines and emails?
  • How do your supporters feel when they’re asked for a gift over the phone?
  • Are your campaign messages hitting the mark?
  • Who are your biggest advocates?

What we offer

We don’t believe in cookie-cutter surveys with results that end up in a dusty drawer. Our approach is to design a research methodology custom to your institution’s requirements so we will deliver reliable insight you can act on. The services we offer include:

  • Focus groups
  • Postal surveys
  • Online surveys
  • Integrated alumni and donor experience programmes
  • Advanced data analysis
  • Audience segmentation
  • Pen portrait development

As part of our offer, we will provide guidance to help you get the best survey and focus group invitation response.  We can also provide you with a full communications plan and key messaging should you require it.

Our research philosophy

Each question in your focus group script or survey questionnaire should work hard to get you the data you need. We test our scripts and surveys thoroughly and conduct user reviews as standard to ensure each question is being answered easily and consistently.

The questions in any survey we produce will be expertly worded to go beyond superficial rating scales to produce reliable and meaningful data.

We also believe in making research participation enjoyable, and have developed games and simulations to delve into what alumni and supporters really think.

Our underlying philosophy is one of respect for your audiences. We will never ask a question that doesn’t serve a purpose and doesn’t deliver useful insight for your team.

Our segmentation philosophy

Sure, you can divide up your audiences by who is most and least engaged, but how does that help you better meet their needs? A practical audience segmentation should group people who require a different message or approach.

Through meaningful audience research and advanced statistical techniques, we can develop a segmentation for your institution according to audience need.

Ready to take the plunge? Send us your curly questions now.