From surveys and focus groups to journey mapping and segmentation – we’ll help you put your audiences at the heart of what you do.
Our alumni and supporter research is conducted bespoke to your needs. We offer focus groups, online surveys, postal surveys, audience segmentations and everything in between to answer your big research questions.
Using a technique based on private sector customer journey mapping, we can perform an audit of your communications and events programmes from the perspective of your audiences. This process will identify where journeys are broken and how they could be mended to increase satisfaction, affinity, loyalty and desirable giving behaviour.
Alumni with a strong sense of identity are much more likely to take pride in giving to their alma mater, become valuable advocates and get behind their institution’s mission. We can help you find these individuals and give you the tools to build this identity in the wider alumni community.
Our consultants are experienced education development practitioners and fully qualified PRINCE2 project managers.