How to win at surveying your alumni

 

There are probably two things we can safely conclude from the pervasiveness of customer satisfaction surveys: one, they must be very useful to the organisations that commission them, and two: it’s getting harder to make a survey stand out.

At some point nearly every Higher Education institution will wind up wondering how to plan an alumni survey (or how to improve their results), so I thought I would collate a few tips from personal experience. For my sins, I have now been involved in two full scale quantitative alumni survey projects, co-ordinated a qualitative donor satisfaction survey and have designed and delivered countless satisfaction and engagement surveys to similar audiences. And this is what I’ve learned…

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