University fundraising’s moment of truth?

Here on the Holly Palmer Consulting blog we’ve written extensively about the importance of bringing relationship fundraising into higher education, we’ve examined why it struggles to take root and what it can achieve where it does. We’ve also studied the quality of donor care at a number of UK universities, and we’ve taken a critical look at the default model of both alumni relations and fundraising campaigns in UK higher education. In our view there are huge opportunities open to the sector, but our sense is that improvements to how universities seek to understand, support and communicate with their audiences are in some cases urgently required. Today’s front-page splash in the Daily Mail could provide the catalyst for that change – it all depends on the industry, the alumni, and the public’s response over the next week.

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