My friend recently received a fantastic example of institutionally-focused communication from his university. This leading institution, to which he is a donor, was writing to inform him of a milestone in their current fundraising ‘campaign’.
I’ve put ‘campaign’ in inverted commas here because I feel it needs defining, especially for those reading this blog from a non-profit or charity background. You’re probably wondering what the big deal is – ‘Campaign milestones are good stewardship opportunities,’ you say, ‘what a great way to update everyone on progress towards something they care about!’
Let me tell you our UK university campaigns are very different.