Is your university fundraising campaign out of touch?

My friend recently received a fantastic example of institutionally-focused communication from his university. This leading institution, to which he is a donor, was writing to inform him of a milestone in their current fundraising ‘campaign’.

I’ve put ‘campaign’ in inverted commas here because I feel it needs defining, especially for those reading this blog from a non-profit or charity background. You’re probably wondering what the big deal is – ‘Campaign milestones are good stewardship opportunities,’ you say, ‘what a great way to update everyone on progress towards something they care about!’

Let me tell you our UK university campaigns are very different.

Continue reading

Happy birthday to us!

Year one of starting my own business is done and dusted! What did I get myself into? I have never read so many books, blogs, articles and research papers, nor drunk so much coffee and wine in any other year in my career.

I have also never spent so much time listening to alumni, donors and volunteers share their thoughts on what they enjoy about giving and what needs to change. There is plenty to celebrate in our industry, but also lots to be done if we want more of our audiences to become proud advocates. The good news is they are more than willing to help us.

Continue reading

Elephant in the Room

From transactional to authentic relationships with alumni: the business case for alumni relations

Throughout the years I have worked in higher education advancement, I have never felt the need for a strong business case for alumni relations more acutely than now. Universities have been getting a bad rap in the media, along with charities and fundraising practices in general. I’m also hearing more from colleagues that alumni are complaining their universities are only interested in them for their money.

Continue reading

The future of university fundraising: How a little love from Loughborough is going a long way

As a fundraiser, how do you know you’re doing a good job? The answer used to be simple, but you might have noticed that the tides are slowly turning in university fundraising. Where the achievement of an ambitious multi-year campaign target may have been the barometer 5 or 10 years ago, success in 2017 is being defined by a growing tribe of fundraisers as something less headline-grabbing but altogether more exciting.

Continue reading

Barriers to relationship fundraising in Higher Education

By virtue of my specialism in alumni and supporter experience research, I have the great pleasure of working with universities who either practice relationship fundraising or are well on their way. This is because one of the common behaviours of a relationship fundraiser, as I wrote earlier this year, is seeking to understand audiences through research and regular dialogue.

I have also experienced the darker side of higher education fundraising having undertaken a mystery shopping exercise with 15 UK universities. I was dismayed that so few attempted to welcome me and get to know me – and how many actually managed to cause offence.

It’s fair to say that while some universities are doing great things, several are still struggling to turn the tide of transactional fundraising – or aren’t interested in doing so.

Continue reading

Unrequited Love: A study on the early UK university non-alumni donor experience

Three months ago, I started a ‘mystery shopping’ exercise in order to investigate the standard of donor care across fifteen higher education institutions (HEIs) in the UK. I did this not to expose individual institutions to criticism, but to make observations about the experience that we are offering non-alumni donors as an industry. Having read Ken Burnett’s Relationship Fundraising with great interest, I was curious to see if HEIs adhered to the principles outlined in this seminal publication, particularly within the context of a fundraising landscape undergoing major changes in response to highly critical stories in the media that followed the death of Olive Cooke in May 2015. I was hoping (with a bit of luck) to find some outstanding examples to showcase.

button

Continue reading

A response to “Are we missing too many alumni with web surveys? (Part 2)”

I was interested to read today a guest blog on the Cool Data site by Peter B. Wylie and John Sammis. It is called “Are we missing too many alumni with web surveys?” and is part 2 in a series (part 1 was published in 2012).

In summary, they looked at a North American university’s recent survey data (and presumably the institution’s full constituent data) and compared respondents, non-respondents and email-uncontactable alumni with regard to age, event attendance and giving. They were looking to identify and demonstrate demographic or behavioural differences in the survey respondents as compared with those who were unable to be invited to complete the survey (no email address) or those who chose not to.

Continue reading

Relationship fundraising for Higher Education today

A relative latecomer to this industry staple, over the last couple of weeks I ‘took Ken Burnett to bed every night’ (as my partner teased) and read his oft-quoted book. Many of you will know it well – it’s called Relationship Fundraising: A donor-based approach to the business of raising money.

Given the sound advice contained within, the amount of time passed since this book was published (1992!) and its popularity in the industry, you might assume that we’re all ‘relationship fundraising’ by now. I’ve certainly heard many a quote from this book (or from the man himself) at team meetings, conferences and industry events.

Not so! Within the well-thumbed pages of my copy of Relationship Fundraising, Ken had described many of my 2017 frustrations and concerns so accurately, I can only imagine how bittersweet it must be for him that this book is finding a new audience 25 years later. The truth is (references to fax machines and ‘working women’ aside) Ken’s book is still as relevant and revolutionary as ever.

Continue reading

Segmentation and journey planning for university advancement – a model (part 2)

 

Having outlined the concept of the model in my previous post, I’d like to offer my thoughts on how you could make this work for your team – big or small.

I’ll cover determining the journeys and involving your team in this process. I’ll also look at maintaining the model,what you can put in place to make this easier and also what to do with ‘super contributor alumni’ who support multiple causes in various ways.

Finally, I’ll add an important warning.

Continue reading