Is your university fundraising campaign out of touch?

My friend recently received a fantastic example of institutionally-focused communication from his university. This leading institution, to which he is a donor, was writing to inform him of a milestone in their current fundraising ‘campaign’.

I’ve put ‘campaign’ in inverted commas here because I feel it needs defining, especially for those reading this blog from a non-profit or charity background. You’re probably wondering what the big deal is – ‘Campaign milestones are good stewardship opportunities,’ you say, ‘what a great way to update everyone on progress towards something they care about!’

Let me tell you our UK university campaigns are very different.

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Happy birthday to us!

Year one of starting my own business is done and dusted! What did I get myself into? I have never read so many books, blogs, articles and research papers, nor drunk so much coffee and wine in any other year in my career.

I have also never spent so much time listening to alumni, donors and volunteers share their thoughts on what they enjoy about giving and what needs to change. There is plenty to celebrate in our industry, but also lots to be done if we want more of our audiences to become proud advocates. The good news is they are more than willing to help us.

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Elephant in the Room

From transactional to authentic relationships with alumni: the business case for alumni relations

Throughout the years I have worked in higher education advancement, I have never felt the need for a strong business case for alumni relations more acutely than now. Universities have been getting a bad rap in the media, along with charities and fundraising practices in general. I’m also hearing more from colleagues that alumni are complaining their universities are only interested in them for their money.

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