Thinking about fundraising as a risky business

 

Increasing scrutiny from the media and regulators about the fundraising activities of charities, the sources of their funds and even the pay-packets of their senior staff has made charities and fundraising organisations more and more conscious of the cost of poor reputation and breaching public trust.

The fallout of summer 2015 is still being felt across the HE fundraising sector in the UK, with most institutions reviewing their programmes and if needed, taking measures to ensure their full and demonstrable compliance with regulations and ethical practices. Before that, there was the Woolf Inquiry in 2011, with many universities hurrying to put in place standard procedures for the solicitation and acceptance of philanthropic gifts.

When public confidence falls in charities, so does public willingness to donate, and the good work that many charities do in our communities becomes harder. This is the reason many organisations are opting to fix what’s broken as quickly as possible. The National Council for Voluntary Organisations is already taking this a step further by attempting to equip charities with a “narrative” to help tell the positive and meaningful story of what they do. For the benefit everyone in the UK, particularly the vulnerable who rely on charity supported programmes, it’s important that our industry is well respected and held to high standards.

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How to win at surveying your alumni

 

There are probably two things we can safely conclude from the pervasiveness of customer satisfaction surveys: one, they must be very useful to the organisations that commission them, and two: it’s getting harder to make a survey stand out.

At some point nearly every Higher Education institution will wind up wondering how to plan an alumni survey (or how to improve their results), so I thought I would collate a few tips from personal experience. For my sins, I have now been involved in two full scale quantitative alumni survey projects, co-ordinated a qualitative donor satisfaction survey and have designed and delivered countless satisfaction and engagement surveys to similar audiences. And this is what I’ve learned…

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