The word ‘strategy’


Once every few months, to my complete horror, someone on our industry listserv will ask unashamedly for a copy of another university’s advancement strategy to use as an example to write their own. If you don’t ask you don’t get, right?

As much as I worry about the strategy that they’ll put together based on someone else’s unique set of circumstances, I really have to wonder whether anyone is really crazy enough to hand over their office’s most valuable piece of planning to a competitor?

On reflection, more than likely this kind of misplaced generosity comes from a few common misunderstandings to do with strategy.

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